CASE STUDY: When Private Means Private – A Discreet Sale in Round Bay

At The Jen Holden Group of Compass, we understand that selling a home isn’t always about maximum exposure. For some clients, privacy is the priority—and our recent sale in Severna Park’s coveted Round Bay community proves just how powerful a private sale can be.

The Challenge: A Seller Who Valued Discretion Above All

When the owners of 109 Severn River Road approached us, they made their expectations clear: they wanted to sell, but they didn’t want their home advertised. No yard signs. No public showings. No online listings. As longtime residents of Round Bay, they hoped to avoid unnecessary attention and preferred to quietly transition out of the community after settlement.

In short, they needed a strategy that delivered results—without sacrificing their privacy.

The Solution: A Compass Private Exclusive Sale

To honor our sellers’ wishes, we leveraged the Compass Private Exclusives platform—a unique selling strategy that quietly connects motivated buyers to off-market listings through a nationwide agent network. Private Exclusives offer sellers:

• No days on market

• No public pricing history

• No online search footprint

• No disruption to daily life

Because Private Exclusives are only visible to Compass agents and their trusted buyers, we were able to strategically share the listing with high-intent agents in our sphere who we knew had buyers looking for something special in water-privileged communities like Round Bay.

The Strategy: A Quiet, Targeted Launch

We soft-launched the listing to an exclusive group of top agents—emphasizing the home’s location, lifestyle amenities, and value—without publishing a single photo or floorplan publicly. This early buzz generated instant interest, creating urgency among serious buyers before the home ever “hit the market.”

Behind the scenes, we handled all of the details: buyer vetting, private showings, offer negotiations, and contract coordination—all while our sellers remained completely out of the public eye.

The Result: A Seamless Off-Market Sale

Thanks to our local expertise, agent relationships, and the power of Compass Private Exclusives, 109 Severn River Road sold entirely off-market. Most neighbors didn’t even realize the home was for sale until the moving trucks pulled up.

It’s a perfect example of what happens when a seller’s priorities meet the right strategy and the right agent team.

Why This Matters

Today’s market offers more than one path to a successful sale. For sellers who value discretion, timing, or flexibility, Compass Private Exclusives is a powerful tool that allows you to:

✅ Test your price privately
✅ Minimize prep work upfront
✅ Attract qualified buyers through trusted agent connections
✅ Avoid days on market and digital paper trails

And most importantly—sell your home on your terms.

Thinking About Selling Privately?

If you've been quietly considering a move but aren’t ready to go public, let's talk. Our team can help you evaluate whether a Private Exclusive is the right path for your goals—and connect you with motivated buyers looking in your neighborhood.

📍 Round Bay. Shipley’s Choice. Linstead. Homewood. Anywhere in greater Anne Arundel County—we know how to move homes discreetly and efficiently.

Because privacy isn’t just a preference. It’s a promise.

Jen Holden, Realtor® | Principal
The Jen Holden Group of Compass
📱 443.803.7620 (m) | 📞 410.429.7425 (o)
✉️ jen@thejenholdengroup.com
🌐 www.movewithjhg.com