Why Smart Sellers Are Turning to Compass’s Proven 3-Phase Strategy and Concierge Program

As the real estate market begins to shift and uncertainty creeps into headlines, savvy home sellers are asking the right question: How can I prepare for the unknown and still maximize my home’s value?

At The Jen Holden Group of Compass, we confidently tell our clients: “If I were selling this year and wasn’t sure what the market would do, here’s exactly how I’d plan.” And it starts with two unique Compass advantages that set our approach apart—our exclusive 3-Phased Marketing Strategy and the Compass Concierge program.

💡 The 3-Phased Marketing Strategy: Sell Smarter, Not Just Sooner

Selling your home isn’t a one-size-fits-all process—and it shouldn’t be treated like one. Traditional brokerages often rush to list properties directly on public websites, immediately exposing your home to “days on market” clocks, visible price drops, and third-party platforms that misrepresent your property. Once that clock starts ticking, perception can shift quickly… and not in your favor.

Compass flips this outdated model on its head with a methodical, three-stage launch strategy designed to build momentum, validate pricing, and position your home to shine.

Phase 1: Compass Private Exclusive – Validate Pricing

Your property is quietly shared within our trusted nationwide Compass network before hitting the public market. This off-market phase allows us to gather valuable feedback and fine-tune pricing while maintaining privacy and control. No public days on market. No price history. Just honest, data-driven insights.

Phase 2: Compass Coming Soon – Generate Early Demand

We debut your listing exclusively on Compass.com, attracting serious buyers and building anticipation before your home goes live publicly. This is a critical phase for engagement: we track clicks, inquiries, and interest to gauge market response—all without triggering MLS metrics that could undermine your home’s perceived value.

Phase 3: Public Launch – Sell Better

Now, with pricing dialed in and buyer demand already in motion, your listing is ready for a powerful debut across all major public websites. The result? A faster, stronger sale with more leverage at the negotiation table.

📊 Compass internal data shows homes that follow this phased approach average a 2.9% higher final sale price and are 20% faster to contract than listings that skip pre-marketing efforts.

🛠 Compass Concierge: Prepare Like a Pro—Without Upfront Costs

Even in a fast-moving market, presentation matters. And in a shifting market, it matters even more.

That’s where Compass Concierge comes in—our exclusive program that helps sellers cover the upfront cost of impactful home improvements. From fresh paint and new flooring to landscaping, staging, updated lighting, or pre-listing repairs, Concierge transforms your home’s presentation to maximize buyer appeal… without adding financial pressure.

Here’s how it works:

1. Together, we identify the updates that will have the biggest impact on your home’s value.

2. Compass fronts the cost—no interest, no fees.*

3. Once your home sells, you repay the cost of improvements directly from your proceeds.

📌 Services can include:

• Painting and cosmetic renovations

• Decluttering and staging

• Roofing and HVAC updates

• Storage and moving assistance

• Electrical and plumbing upgrades

• And much more

This service empowers our clients to present their homes in the best possible light, attract more buyers, and secure higher offers—without dipping into savings or stressing about contractor timelines.

🌟 Confidence in an Uncertain Market

If you’re planning to sell your home in 2025, don’t leave anything to chance. With market conditions in flux, our approach is rooted in strategy, backed by data, and supported by exclusive Compass programs that prioritize your outcome.

At The Jen Holden Group of Compass, we offer more than just a sign in the yard. We offer peace of mind, a proven roadmap, and a full suite of tools to help you sell smarter—even in uncertain times.

📞 Let’s talk strategy and make a plan tailored to your goals.

Jen Holden, Realtor® | Principal
The Jen Holden Group of Compass
📱 443.803.7620 (m) | 📞 410.429.7425 (o)
✉️ jen@thejenholdengroup.com
🌐 www.movewithjhg.com